Sheba: Hope Reef – A Living Billboard of Hope

Premium cat food brand Sheba grew sales in the key markets of Germany, France and Russia by tapping into the 'sustainability' trend with the launch of a coral reef restoration project.

Campaign details

Brand: ShebaBrand owner: Mars PetcareEntrant company: AMV BBDO LondonIdea creation: AMV BBDO LondonMarket: Global Sector: PetcareMedia channels: Content marketing, Online display, Outdoor, Out-of-home, Point-of-purchase, In-store, Public...

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