Sheba: 4am stories

SHEBA, a cat food brand, created a customer experience to earn trust and attract attention.

Campaign details

Brand: ShebaBrand owner: MarsEntrant company: AMV BBDO, LondonMarket: North AmericaSector: PetcareMedia channels: Online video, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This is the story of...