Selecta: Selecta Bestsellers – Household targeting

Selecta, an ice cream brand, launched a campaign in the Philippines to reach out to families.

Campaign details

Brand: Selecta Brand owner: RFM Corporation Entrant company: Mindshare Philippines, Taguig Market: The Philippines Sector: Dairy products, fats, oils Media channels: Online display, Online video Budget: Up to 500k

Executive summary

For many years now, Selecta has continuously been an advocate for family bonding as the brand believes that Ice Cream plays an important role in bringing people, especially families together. As the leading ice cream brand in the Philippines, Selecta