Samsung: On your terms

Samsung, the smartphone brand, prepared a Galaxy Note10 campaign that improved brand indicators and doubled sales in Poland.

Campaign details

Brand: Samsung Galaxy Brand owner: Samsung Entrant company: VMLY&R Poland, Warsaw Market: Poland Sector: Mobile devices Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Growing competition in the premium segment makes Samsung give up only product-centric communication. To convince ambitious Millennials, we prepared a Galaxy Note10 campaign that addressed their needs in a more emotional way.