Samsung: Hijacking the hype

A campaign by the electronic device company Samsung saw them increase the sales of the Galaxy Note in Malaysia by predicting and diverting online traffic towards their product.

Campaign details

Brand: Samsung Galaxy Brand owner: Samsung Entrant company: Leo Burnett Malaysia, Kuala Lumpur Media: Starcom, Kuala Lumpur Market: Malaysia Sector: Mobile devices Media channels: Online display, Online video, Search marketing, Social media Budget: Up to 500k