Samsung: Electric Playground

Samsung, an electronics brand, launched a campaign in Australia to promote the Galaxy S10 smartphone and increase consideration among those who would not normally purchase Samsung products.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Cheil Worldwide, Sydney PR: Edelman, Sydney / We Are Social, Sydney Market: Australia Sector: Mobile devices Media channels: Events & experiential, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, influencers Up to 500k