Samsung: #DanceAwesome

Samsung, a South Korean electronics company, devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.

Campaign details

Brand: Samsung Galaxy Brand owner: Samsung Entrant company: Starcom Chicago Idea creation: Starcom, Chicago / Starcom, London / R/GA Chicago / Wieden+Kennedy, Portland Media: Starcom, Chicago / Starcom, London Market: France, Germany, India, Malaysia, Thailand, United Kingdom, Vietnam Mobile devices Online video, Social media, Word of mouth, influencers 500k - 1 million