SABC 3: Escape the norm with SABC 3

A campaign by SABC 3, A South African television network, increased viewership by presenting their channel as a respite from the COVID-19 pandemic and lockdown.

Campaign details

Brand: SABC 3 Brand owner: SABC 3 Entrant company: South African Broadcasting Centre, Johannesburg Idea creation: Fairchild Creative, Johannesburg Market: South Africa Sector: TV channels, services, programmes Media channels: Content marketing, Livestreaming, Online video, Radio & audio, Social media, Television, Word of mouth, influencers Up to 500k