SABC 1: We Move

State-owned enterprise, South African Broadcasting Corporation, portrayed its SABC1 channel as relevant for young people with its We Move campaign in South Africa.

Campaign details

Brand: SABC 1 Brand owner: SABC 1 Entrant company: MECA - Marketing & Entertainment Communications Agency, Saxonwold Market: South Africa Sector: TV channels, services, programmes Media channels: Public relations, Social media, Television, Websites & microsites 10 - 20 million