Rinza, the medicine brand, developed a comprehensive decision support system to help predict and prepare for timely adjustments to the brand's media and communication plans in Russia.

Campaign details

Brand: Rinza Brand owner: Johnson & Johnson Entrant company: Wavemaker, Moscow Idea creation: Wavemaker, Moscow / SC Johnson, Moscow Market: Russian Federation Sector: Non prescription, OTC products Media channels: Online video, Programmatic display, Social media, Television 1 - 3 million