Rexona: Fantastic teen IGTV series

Deodorant brand, Rexona, developed an interactive IGTV series in partnership with top bloggers to connect with a Gen Z audience in Russia.

Campaign details

Brand: Rexona Brand owner: Unilever Entrant company: Initiative Moscow Idea creation: Unilever, Moscow / IPG Russia, Moscow Media: Initiative, Moscow Market: Russian Federationn Federation Sector: Deodorants, anti-perspirants Media channels: Gaming & in-game advertising, Online video, Social media, Word of mouth, influencers Up to 500k