Premier: Paint without the pain

Canadian paint brand Premier targeted millennials with a multi-channel challenger campaign to grow market share, sales and awareness.

Campaign details

Brand: Premier Brand owner: Canadian Tire Entrant company: Leo Burnett, Toronto Market: Canada Sector: Home improvement Media channels: Online display, Online video, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million