Pond's Men: Pond's appoints AI to write ad copies

Pond's, a health and beauty care products brand, launched a campaign in Indonesia to stand out in a crowded market and connect with the new generation of male consumers.

Campaign details

Brand: Pond's MenBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k

Executive summary

POND'S was competing in a fast-paced skincare...

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