Planet Fitness: United we move

Planet Fitness, an American franchisor and operator of fitness centres, created a free online workout programme to help increase global brand awareness and impressions.

Campaign details

Brand: Planet Fitness Brand owner: Planet Fitness Entrant company: Barkley, Kansas City Idea creation: Barkley, Kansas City / Planet Fitness, New York PR: ICR, New York Market: Global Sector: Sports Media channels: Livestreaming, Public relations, Social media, Television 1 - 3 million