PETRONAS: Land of lightbulbs

PETRONAS, a Malaysian energy company, wanted to increase its brand awareness and business in India.

Campaign details

Brand: PETRONAS Brand owner: PETRONAS Entrant company: Ensemble Worldwide, Petaling Jaya Market: India Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Online video, Public relations, Social media Budget: Up to 500k

Executive summary