Persil: Dirt For Good

Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.

Campaign details

Brand: Persil Brand owner: Unilever Entrant company: MullenLowe London Market: United Kingdom Sector: Laundry products Media channels: Content marketing, Online display, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Social media, Television, Video on demand, Websites & microsites 3 - 5 million