Pepsodent: #BackToSchool

Toothpaste brand, Pepsodent, helped children build a nightly toothbrushing habit with its Smile for School campaign across France, Vietnam and Indonesia.

Campaign details

Brand: Pepsodent Brand owner: Unilever Entrant company: Mindshare Asia Pacific, Singapore Idea creation: Mindshare Singapore Media: Mindshare Singapore Market: France, Indonesia, Vietnam Sector: Oral health Media channels: Content marketing, Online video, Social media, Voice, chatbots, Word of mouth, influencers 500k - 1 million