Pepsi: Reviving the world's oldest greeting for one of the youngest nations

Pepsi, a drinks brand, launched a campaign in India during the Covid-19 pandemic to encourage social distancing.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Wunderman Thompson, Gurgaon Media: Mindshare, Gurgaon PR: Edelman India, Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Mobile & apps, Social media, Word of mouth, influencers 500k - 1 million