Pepsi: Play your 2020 story

Pepsi, a soda brand, launched a Chinese New Year (CNY) film in China at the start of the COVID-19 outbreak in 2020.

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Carbonated soft drinksMedia channels: Merchandisde & free gifts, Online videoBudget: 1 - 3 million

Executive summary

When it comes to Chinese New...

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