Pepsi: Pepsi Black's virtual band experience

Pepsi Black, the soft drink, partnered a virtual pop idol band to promote its sugar-free beverage to fans of popular esports game League of Legends in China.

Campaign details

Brand: Pepsi Brand owner: Pepsico Entrant company: Mindshare Shanghai Market: China (Mainland) Sector: Carbonated soft drinks Media channels: Merchandise & free gifts, Outdoor, out-of-home, Packaging & design, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k