Pepsi: A social movement to serve those who have always served us.

Pepsi, a soft drink brand, launched a campaign in India to provide meals to jobless restaurant workers during the Covid-19 pandemic.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Wunderman Thompson, Gurgaon Media: Mindshare, Gurgaon PR: Edelman India, Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Up to 500k