Paypal: A little data-driven empathy

Online payments company, PayPal, inspired usage and drove awareness of its products with its Little Wins campaign in the UK.

Campaign details

Brand: Paypal Brand owner: Paypal Entrant company: RAPP, London Market: Global Sector: Digital payments Media channels: Email marketing, Online display, Programmatic display, Social media, Video on demand Budget: 1 - 3 million

Executive summary

During COVID lockdown, we realised PayPal was in a unique position to truly be a useful brand to more people than ever before. But although universally known, PayPal was often overlooked for options like Apple Pay.