P/S: The adventure with King Leo and friends

P/S, a toothpaste brand, used an augmented reality (AR) experience to encourage children in Vietnam to brush their teeth before going to bed.

Campaign details

Brand: P/S Brand owner: Unilever Entrant company: Mindshare Vietnam, Ho Chi Minh City Market: Vietnam Sector: Oral health Media channels: Mobile & apps, Online display, Virtual & augmented relaity, Voice, chatbots Budget: Up to 500k

Executive summary