OYO Hotels and Homes: Safe space for women

OYO, a technology platform for independent hotel and homeowners, launched a campaign in India to tackle online abuse against women and encourage women to interact with the brand.

Campaign details

Brand: OYO Hotels and Homes Brand owner: OYO Hotels and Homes Entrant company: Oyo Hotels and Homes, Gurgaon Market: India Sector: Hotels Media channels: Newspapers, Online video, Social media Budget: No budget

Executive summary

Brand sentiment amongst women was losing ground and we saw a sharp decline in consideration for the brand and followership of this cohort, which in India would be 48.4% of the total population. A significant part of the country was iffy about interac