Oreo: Proud parent

Oreo, a cookie brand, launched a campaign in the United States to increase brand purpose and ally itself with the LGBTQ+ community.

Campaign details

Brand: Oreo Brand owner: The Hershey Company Entrant company: 360i, New York Market: USA Sector: Bread, cake, biscuits Media channels: Online video, Outdoor, out-of-home, Packaging & design, Public relations, Social media, Websites & microsites, Word of mouth, influencers 500k - 1 million