Oreo: Proud parent

Oreo, a cookie brand, launched a campaign in the United States to increase brand purpose and ally itself with the LGBTQ+ community.

Campaign details

Brand: OreoBrand owner: The Hershey CompanyEntrant company: 360i, New YorkMarket: USASector: Bread, cake, biscuitsMedia channels:Online video, Outdoor, out-of-home, Packaging & design, Public relations, Social media, Websites & microsites,...