Nescafé: Keyf-i Türk Falaaddin app integration

Nescafé, a coffee brand, launched a campaign to promote its product, Keyf-i-Türk, in Turkey.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: Mindshare Turkey, Istanbul Market: Turkey Sector: Hot drinks Media channels: Mobile & apps, Online video, Packaging & deisgn, Sales promotion Budget: Up to 500k

Executive summary

Turkish coffee is a rapidly growing category in the market. We aimed to touch Turkish coffee enthusiasts without rivaling the one-on-one Turkish coffee. Nescafé, on the other hand, blended the coffee experience with the inspiration it takes from Turk

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands