Campaign details
Brand: Nescafé Brand owner: Nestlé Entrant company: FP7 McCann, Cairo Market: Egypt Sector: Hot drinks Media channels: Online video, Social media, Television Budget: Up to 500k
Executive summary
After being hit by Egypt's drastic devaluation, Nescafé, the generic household name - and like most international brands, was being replaced by local competitor; Bonjorno.
