Naturgy: A case of rebranding and brand building

Gas Natural Fenosa, an energy supplier, created a new brand in Spain to align with new market and company constraints.

Campaign details

Brand: NaturgyBrand owner: NaturgyEntrant company: Contrapunto BBDO, BarcelonaMedia: Arena Media, BarcelonaMarket: SpainSector: Energy & water suppliersMedia channels:Newspapers, Online video, Outdoor, out-of-home, Programmatic display,...