Muthoot Finance: Every cloud has a golden lining

Gold loan company, Muthoot Finance, inspired consumers in India by showing the potential of hoarded gold.

Campaign details

Brand: Muthoot Finance Brand owner: The Muthoot Group Entrant company: Mindshare Mumbai Idea creation: Mindshare, Mumbai / Digital Radio Broadcasting Limited, Delhi Media: Mindshare, Mumbai Market: India Sector: Credit cards & loans Media channels: Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Social media, Word of mouth, influencers Up to 500k