Muthoot Finance: Every cloud has a golden lining

Gold loan company, Muthoot Finance, inspired consumers in India by showing the potential of hoarded gold.

Campaign details

Brand: Muthoot Finance Brand owner: The Muthoot Group Entrant company: Mindshare Mumbai Idea creation: Mindshare, Mumbai / Digital Radio Broadcasting Limited, Delhi Media: Mindshare, Mumbai Market: India Sector: Credit cards & loans Media channels: Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Social media, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands