Mondelez Kinh Do Vietnam: Keeping Trung Thu stories alive

Packaged mooncake brand, Kinh Do, rekindled the nostalgia of the traditional Trung Thu festival to reignite its relevance among young people in Vietnam.

Campaign details

Brand: Mondelez Kinh Do Vietnam Brand owner: Mondelez International Entrant company: Publicis Ho Chi Minh City Idea creation: Publicis, Ho Chi Minh City Media: Spark Foundry Ho Chi Minh City PR: MSL Ho Chi Minh City Market: Vietnam Sector: Bread, cake, biscuits Content marketing, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Search marketing, Social media, Television, Websites & microsites 500k - 1 million