Mondelez Kinh Do Vietnam: Keeping Trung Thu stories alive

Packaged mooncake brand, Kinh Do, rekindled the nostalgia of the traditional Trung Thu festival to reignite its relevance among young people in Vietnam.

Campaign details

Brand: Mondelez Kinh Do VietnamBrand owner: Mondelez InternationalEntrant company: Publicis Ho Chi Minh CityIdea creation: Publicis, Ho Chi Minh CityMedia: Spark Foundry Ho Chi Minh CityPR: MSL Ho Chi Minh CityMarket: VietnamSector:Bread, cake,...