Molson Canadian: Make it Canadian

Molson Beer, a Canadian beer brand, launched a campaign on Canada Day that increased brand authenticity and consideration with lapsed drinkers.

Campaign details

Brand: Molson Canadian Brand owner: Molson Coors Group Entrant company: Wavemaker Toronto Idea creation: Wavemaker, Toronto Market: Canada Sector: Beer & cider Media channels: Newspapers, Online display, Online video, Packaging & design, Public relations, Social media 1 - 3 million