Mastercard: Mastercard SMB

Mastercard, a financial services corporation, created a campaign in the United States to engage with women-owned small businesses, a group that was often overlooked.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: Mastercard Worldwide, Harrison Idea creation: McCann New York Market: United States Sector: Credit cards & loans Media channels: Competitions & contests, Events & experinetial, Outdoor, out-of-home, Point-of-purhcase, in-store, Public relations, Social media 3 - 5 million