Mastercard: Mastercard SMB

Mastercard, a financial services corporation, created a campaign in the United States to engage with women-owned small businesses, a group that was often overlooked.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: Mastercard Worldwide, Harrison Idea creation: McCann New York Market: United States Sector: Credit cards & loans Media channels: Competitions & contests, Events & experinetial, Outdoor, out-of-home, Point-of-purhcase, in-store, Public relations, Social media 3 - 5 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands