Mastercard: Mastercard Pride

MasterCard, a multinational financial services corporation, launched the True Name campaign in the United States, which allowed people to use their chosen name on the front of their bankcards.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: Mastercard Worldwide, Harrison Idea creation: McCann New York Media: Carat, New York PR: Ketchum, New York Market: North America Sector: Credit cards Media channels: Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Word of mouth, influencers 1 - 3 million

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