Mastercard: Astronomical Sales

Payments technology provider, Mastercard, brought its priceless proposition to life with a promotion centred around a rare solar eclipse in the UAE.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: FP7 McCann, Dubai Media: Carat, Dubai PR: Weber Shandwick Menat, Dubai Market: United Arab Emirates Sector: Credit cards & loans Media channels: Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Sales promotion, Social media, Websites & microsites, Word of mouth, influencers 500k - 1 million