Mars: New Year Train

Mars, a chocolate brand, used VKontakte, a social networking site, to launch a campaign in Russia to attract its audience's attention and increase online and offline sales of its products.

Campaign details

Brand: Mars Brand owner: Mars Entrant company: Mars, Moscow Idea creation: Mars, Moscow / MediaCom, Moscow / Mail.Ru Group, Moscow Market: Russian Federation Sector: Confectionery Media channels: Merchandise & free gifts, Mobile & apps, Online display, Social media, Voice & chatbots Up to 500k