Campaign details
Brand: Magnum Brand owner: Unilever Entrant company: Mindshare Turkey, Istanbul Market: Turkey Sector: Dairy products, fats, oils Media channels: Online display, Radio & audio Budget: Up to 500k
Executive summary
At Magnum, we believe a day without pleasure is a day lost. When COVID-19 outburst and took control of the world in an unprecedented way, communities all over the world needed to convert their daily seek of pleasure to indoor activities. As music has