Magnum: 3D Spotify audio

Magnum, an ice cream brand, launched a campaign in Turkey using Spotify to drive sales.

Campaign details

Brand: Magnum Brand owner: Unilever Entrant company: Mindshare Turkey, Istanbul Market: Turkey Sector: Dairy products, fats, oils Media channels: Online display, Radio & audio Budget: Up to 500k

Executive summary

At Magnum, we believe a day without pleasure is a day lost. When COVID-19 outburst and took control of the world in an unprecedented way, communities all over the world needed to convert their daily seek of pleasure to indoor activities. As music has