Lifebuoy: Saving lives through hand hygiene

Skin cleansing brand, Lifebuoy, increased its brand measures during the pandemic with its Saving Lives Through Hand Hygiene campaign in Pakistan.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare Pakistan, Karachi Market: Pakistan Sector: Bath toiletries, soaps Media channels: Print - general, unspecified, Radio & audio, Social media, Television Budget: Up to 500k

Executive summary