Lifebuoy: Protecting families through dance

Lifebuoy, a soap brand, raised its market share in Indonesia through a campaign that informed the public on correct hand washing during the COVID-19 pandemic.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare, Jakarta Market: Indonesia Sector: Bath toiletries, soaps Media channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & microsites, Word of mouth, influencers 500k - 1 million