Lifebuoy: Handwashing? That’s part of Life(buoy)

Lifebuoy, a hand soap and sanitiser brand, took a fun, positive approach in a climate of fear to successfully launch into the Philippines.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare Taguig Idea creation: Mindshare Taguig / ABS-CBN Corporation, Quezon City Media: ABS-CBN Corporation, Quezon City Market: The Philippines Sector: Bath toiletries, soaps Media channels: Content marketing, Online display, Online video, Sponsorship - media, Websites & microsites Up to 500k