Lexus: Small business drive

Luxury car brand, Lexus, ran data-driven test-drives to connect adventure-seeking drivers with unexplored urban locations in Hong Kong.

Campaign details

Brand: Lexus Brand owner: Toyota Motor Corporation Entrant company: TBWA\Hong Kong Market: Asia Sector: Luxury automotive, SUVs, 4x4s Media channels: Email marketing, Mobile & apps, Online display, Online video, Programmatic display, Search marketing, Social media, Websites & microsites Up to 500k