LeafFilter: Growing through COVID

LeafFilter, a company offering gutter protection systems, launched a campaign in the USA to achieve aggressive sales growth through national television.

Campaign details

Brand: LeafFilter Brand owner: LeafFilter Entrant company: Hawthorne Advertising, Los Angeles Market: North America Sector: Home improvement Media channels: Television, Television - dorect response Budget: Over 20 million

Executive summary

For more than a decade, LeafFilter saw phenomenal sales growth with a marketing mix of digital, social, event marketing and print advertising, but to achieve aggressive sales growth and expansion goals, it needed a new strategy: national television.