Lay's: Break The Wall

A campaign by Lay’s, the potato chip company, boosted its online exposure in China by marketing to both Gen Z and Gen Y at once.

Campaign details

Brand: Lay's Brand owner: Pepsico Entrant company: Mindshare China, Shanghai Market: China (Mainland) Sector: Savoury snacks, potato chips Media channels: Online video, Social media, Sponsorship - media,Word of mouth, influencers Budget: 5 - 10 million