Kraft Singles: Grilled cheese o'clock

A campaign by Kraft, a food manufacturer, in the USA, increased sales and brand sentiment by showcasing its product as a respite from the pandemic.

Campaign details

Brand: Kraft SinglesBrand owner: Kraft Heinz CompanyEntrant company: Leo Burnett, ChicagoIdea creation: Leo Burnett Chicago, Chicago / Starcom, ChicagoMedia: Starcom, ChicagoMarket: North AmericaSector: Dairy products, fats, oilsMedia channels:...