Kotak Mahindra Bank Limited: Kotak Home Loans

A campaign by Kotak Mahindra Bank Limited, a home loan provider in India, increased brand awareness and sales by showcasing the low rate of its loans.

Campaign details

Brand: Kotak Mahindra Bank Brand owner: Kotak Mahindra Bank Entrant company: In house Idea creation: Mahindra & Mahindra, Mumbai Market: India Sector: Credit cards & loans Media channels: Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, Video on demand, Virtual & augmented reality 500k - 1 million