Knorr: Knorr Green Noodles – 'Dana Dan Green'

Instant noodle brand, Knorr, capitalised on an emerging food trend to break through advertising clutter around the cricket world cup in Pakistan.

Campaign details

Brand: Knorr Brand owner: Unilever Entrant company: Mindshare Karachi Market: Pakistan Sector: Convenience, ready made Media channels: Content marketing, Mobile & apps, Online video, Public relations, Social media, Television Budget: Up to 500k

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