Kitchenaid: A Woman's Place – Fighting for equal possibilities in the kitchen

Home appliance brand KitchenAid grew awareness and consideration in the US with a Hulu documentary and mentorship programme aimed at addressing the lack of women in professional culinary roles.

Campaign details

Brand: Kitchenaid Brand owner: Whirlpool Corporation Entrant company: Digitas, Chicago Media: Vox Media, New York Market: United States Sector: Home appliances Media channels: Content marketing, Public relations, Social media, Video on demand, Websites & microsites, Word of mouth,influencers 1 - 3 million