KFC: KFC weddings

Fast-food brand, KFC, achieved brand fame through earned PR by encouraging people in Australia to stuff judgement and have their wedding catered by KFC.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy Sydney Idea creation: Ogilvy Australia, Sydney Media: MediaCom Sydney PR: Ogilvy Australia, Sydney Market: Australia Sector: Restaurants & takeaways Media channels: Events & experiential, Magazines - consumer, Public relations, Websites & microsites 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands