KFC: KFC weddings

Fast-food brand, KFC, achieved brand fame through earned PR by encouraging people in Australia to stuff judgement and have their wedding catered by KFC.

Campaign details

Brand: KFC Brand owner: Yum! Brands Entrant company: Ogilvy Sydney Idea creation: Ogilvy Australia, Sydney Media: MediaCom Sydney PR: Ogilvy Australia, Sydney Market: Australia Sector: Restaurants & takeaways Media channels: Events & experiential, Magazines - consumer, Public relations, Websites & microsites 500k - 1 million