KFC Australia: Long-term brand story

Quick service restaurant KFC ran a multi-year, multi-channel campaign to grow awareness, brand health and sales in Australia based on the cultural value of being a free-spirited 'larrikin'.

Campaign details

Brand: KFC Australia Brand owner: Yum! Brands Entrant company: Ogilvy Sydney Idea creation: Ogilvy Australia, Sydney Media: MediaCom, Sydney PR: Ogilvy Australia, Sydney Market: Australia Sector: Restaurants & takeaways Media channels: Email marketing, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television Over 20 million