Kärcher: Creating a new brand communication channel in two weeks

Kärcher, the cleaning solutions and home appliances brand, recreated the physical shopping experience in Russia.

Campaign details

Brand: Kärcher Brand owner: Kärcher Entrant company: Wavemaker, Moscow Market: Russian Federation Sector: Home appliances Media channels: Livestreaming, Virtual & augmented reality, Websites & microsites Budget: Up to 500k

Executive summary